Content Marketing

 

What is Content Marketing?

Content marketing is about creating, publishing and promoting useful, relevant information for your prospects and customers.

Unlike traditional advertising purchased on radio, television and in print, the tools of Content Marketing are in the hands of the business owner. Its about setting yourself up as if you’re a media company, becoming publishers, and a trusted adviser or expert for your industry.

Through developing and publishing relevant, engaging, helpful, or truly interesting content, your prospects will come to know and trust your company, accept more trial offers, buy your products and services and refer your business to friends.

What’s involved in content marketing ?

  • Blogging
  • Social media
  • eBooks
  • eNewsletters
  • Tips & Mini-Guides
  • Whitepapers
  • Video
  • Websites

Is Content Marketing right for your business?

Content marketing is right for any business. Do your prospects ever ask “How do I…” in your business? Produce the answer in a blog post, Facebook status update, and / or web video, and you have just created content for your business.

Answer enough relevant questions, and you’re on your way to better company awareness, higher web traffic, better leads, higher conversions, better sales and business growth.

Not sure about creating content for your business?

We can help. Our leadership team’s background as marketers and broadcasters gives us a unique insight into content creation. Creating, publishing and promoting content comes naturally to us. We’ll help you audit the content you already have, and show you how to incorporate it into a content marketing strategy. We’ll help you identify and create new content that your prospects and customers are searching to find. And we’ll show you have to share it with your community.

We’ll help your business:

  • Define your audience
  • Determine your content tone
  • Develop a content marketing strategy
  • Produce engaging, interesting content
  • Create an editorial calendar for publishing your content
  • Optimize and Promote your content so it will be found
  • Set up measurable metrics and monitor performance

 

Ready to Get Started?
Call us 813-344-2114